Innovate like a venture capitalist: What corporate leaders can learn

debarcoleo-hersheysBy Deborah Arcoleo, Director, Advanced Innovation Center of Excellence, The Hershey Company

Venture capitalists are the world’s experts at creating growth businesses: think Netflix, Facebook, or Dropbox. Their methods hold a trove of lessons for how corporate managers can create an environment that fosters new sources of growth. Coupled with techniques and leadership behaviors specific to large organizations, these methods can help free large firms from process and cultural constraints, enabling real change.

This article was shaped by 42 interviews with companies across a wide variety of industries, seeking to understand how they were approaching the challenge of innovation; see below for more details.

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