Articles & Case Studies by Industry

Telecommunications

Video Lab Tour: Inside Verizon’s ‘Window Into Innovation’

Tim Gorman, Associate Director of the Verizon Innovation Program, explains the objectives of the company’s innovation centers in San Francisco and the Boston suburbs, and offers a demo of an augmented reality solution for “smart cities.”

Why “Gretzky’s Rule” Represents the Past – Not the Future – of Product Innovation

Most people operate in a market where outcomes are not so predictable; where the environment shifts on you regularly; or where you face newly-formed competitors that disrupt your entire business. Ericsson executive Ken Durand offers his advice…

Deep dive: How the innovation champions program works at telecom giant Vodafone

Vodafone’s Jerry Spann and Ashoka’s Sarah Jefferson lay out the key design principles for Vodafone’s global innovation champions program, as well as the benefits of the approach for the company, its customers, and its employees. Today, a network that started out with just eight champions has grown to over 70 champions and “Innovation Agents.”

At Ericsson, using the lean startup approach to validate and prioritize new ideas

“We have way more ideas than we can possibly implement,” says Ken Durand, the head of Ericsson’s Atlanta Idea Factory, “so one of the reasons that we’ve really focused on the lean methodologies was because we need a way to evaluate whether an idea was worth doing.” Durand shares slides, advice, and an example project inside…

Why India’s Tata Communications sends employees to Silicon Valley for ‘immersion week’

“We want to show people that there are different ways of growing a business, defining customer problems, and becoming more customer-centric,” says Alex Pelletier, Head of Innovation at $3 billion Tata Communications, part of India’s Tata Group. “In the old telco world, that is historically not so true.” Pelletier explains how his company’s Shape the Future program works, and shares slides…

How Telefónica is using lean startup — without risking reputation or reliability

The Spanish telecom company, with 123,000 employees around the world, has been embracing the lean startup practices made famous by author and entrepreneur Eric Ries — quickly building prototypes of new ideas developed in conjunction with customers, iterating fast to refine those prototypes, and speedily killing projects that don’t pan out. Here’s how they make it work in an organization obsessed with reliability…

How NTT Data has diversified innovation with global workshops

In 2014, Tokyo-based NTT Data held 11 workshops in cities like Phoenix, Toronto, Barcelona, and Beijing. This year, the IT services giant is planning another dozen, with a specific focus on disruptive digital innovations, according to Naureen Meraj, senior global director of digital engagement and social gamification for the company. She shares the inclusive approach they developed, along with several slides.

Co-creation: Vodafone, Thomson Reuters share lessons learned

How can two companies productively innovate together to address an opportunity that matters to them both? Shannon Lucas of Vodafone Global Enterprise and Saidah Nash Carter of Thomson Reuters share a document that addresses that question.

How Vodafone unites VC, new products, and marketing

Fay Arjomandi talks about the “xone” initiative to help Vodafone, the world’s second-biggest telecom company, identify and work with startups that can improve its network and customer experience. “When we invest in any company,” Arjomandi says, “we’re not like a financially-driven VC. They want a 10x or 20x return. For us, the most important thing is that we see that customers are using [the product], or it enhances our network.” Slides and video inside…

How Vodafone built a network of innovation champions

Shannon Lucas explains how a small innovation team inside the telecom giant Vodafone has cultivated a global network of 40 innovation champions. Lucas shares details on how the champions are recruited, what they focus on, how they collaborate, and what they are measured on.