Articles & Case Studies by Industry

Hospitality

Inside Marriott’s M Beta, a Real-World Hotel Designed for Testing New Concepts

Guests who check into Marriott’s M Beta hotel in Charlotte, originally built in 1984 but revamped last year, are immersed in an environment where nearly everything is experimental, and intended to gather feedback. Here’s a look inside…

‘Vapor to paper to brick’: Universal Orlando exec on deploying tech to theme parks

Talking about ideas is great — but it’s just vapor. Universal Orlando exec Al Callier explains how his team takes ideas from “vapor to paper to brick,” and what new technology they’re exploring now.

Marriott Exec: How we Prototype, Crowdsource, Measure

Marriott executive Brian King talks to Innovation Leader members about rapid prototyping, collecting ideas from employees and customers, and why naivete is crucial to innovation. Includes highlights and audio from our latest Innovation Leader Live call…

Lessons from Marriott on rapid prototyping and co-creation

We recently sat down with the Global Brand Officer of Marriott International to discuss how innovation works at the $12.8 billion hospitality company. Inside, Brian King takes you into “The Underground,” Marriott’s innovation lab, to see how rapid-prototyping works there, and offers lessons for replicating the process.