Talking about ideas is great — but it’s just vapor. Universal Orlando exec Al Callier explains how his team takes ideas from “vapor to paper to brick,” and what new technology they’re exploring now.
Marriott executive Brian King talks to Innovation Leader members about rapid prototyping, collecting ideas from employees and customers, and why naivete is crucial to innovation. Includes highlights and audio from our latest Innovation Leader Live call…
We recently sat down with the Global Brand Officer of Marriott International to discuss how innovation works at the $12.8 billion hospitality company. Inside, Brian King takes you into “The Underground,” Marriott’s innovation lab, to see how rapid-prototyping works there, and offers lessons for replicating the process.