Articles & Case Studies by Industry

Consumer Packaged Goods

Setting Up the Innovation ‘Shop’: Former Starbucks VP Shares Her Advice

Former Darden Restaurants and Starbucks exec Rachel Antalek says that getting started was the hardest part of responding to the ambiguous instruction to “set up a disruptive innovation team.” She shares the advice she wishes she’d gotten at the outset…

Advice from American Greetings VP: How creatives and the business side can get along

Many people think of American Greetings as a purveyor of greeting cards and party goods, but as Carol Miller describes it, the privately-held company is in the “meaningful connections” business, helping people make connections with family and friends. On a recent IL Live conference call, she shared her advice about building great teams that include both creatives and business-side employees.

How P&G has evolved its Clay Street innovation studio to have broader impact

Over the past decade, many of the ideas that had seemed novel when Procter & Gamble’s Clay Street innovation studio first opened — like its giant Marimekko bean bags, circle conversations, and cell phone bans — have become mainstream and “really commonplace in the rest of P & G,” explains Karen Hershenson. “We want to make sure … that people don’t feel they have to be at Clay Street to be innovative, that they can be innovative anywhere. So that’s been our goal as we evolve.” Photos and diagram inside…

How science and trends drive innovation at pet foods giant Nestlé Purina

“We really take a long and wide view when we look at innovation,” says Nina Leigh Krueger, President and CMO. “That includes everything from products to processes to package design.” Krueger and VP of Research and Development Dan Smith offered Innovation Leader a look at how the pet food giant created a hit new product, and how human eating and shopping trends impact its business.

‘Pitch, Pilot, Partner’: How the Unilever Foundry works with startups

Consumer packaged goods giant Unilever has launched more than 90 pilots with 90 different startups, and subsequently decided to scale about half of those. Jeremy Basset of Unilever Foundry explains how and why they’re doing it…

Examples: How companies are using Indiegogo to assess consumer demand

Indiegogo SVP Jerry Needel explains how companies like GE and Hasbro have been using crowdfunding as a way to gauge consumer demand for new products — or engage collaborators in new ways. Needel also shares his advice. “We always counsel people to be authentic: who they are, what they’re trying to accomplish, and where they’re coming from,” he says.

Lego Executive Chairman: To Innovate, Create a Separate Structure

Lego executive chairman and former CEO Jørgen Vig Knudstorp talks about Future Lab, a separate team the company set up to explore new avenues for growth.

General Mills innovation EVP on becoming ‘best big small company’

Peter Erickson, executive vice president of Innovation, Technology, and Quality for General Mills, is focused on a very clear goal: to help the company, with 43,000 emloyees and brands like Cheerios, Nature Valley, and Betty Crocker, become “the best big small food company in the world.” Here’s our exclusive interview on how he’s doing it…

What happened to ‘Team Tomorrow’ at WD-40

Our latest Innovation Leader Live call featured Graham Milner of WD-40 talking about how the publicly-traded San Diego company with the iconic blue-and-yellow cans has grown beyond a single product. In particular, Milner discussed the life and death of “Team Tomorrow,” which was formed by the CEO in 2002 to explore new opportunities.

How Sargento created a product with $50M in first year revenue

Rod Hogan, VP of New Platform Development at privately-held Sargento Foods, explains how a dialogue with consumers helped the company create a product that produced $50 million in revenue in its first year on store shelves, and recently won a Nielsen Breakthrough Innovation Award.

How open innovation led Clorox to a new product line

Clorox’s R&D team used an intensive open innovation approach that brought together consumers, industry experts, and retailers to explore how the company could address the needs of at-home caregivers taking care of an elderly relative. Here’s how the approach led to the Clorox Care Concepts product line…

Changing culture: Inside Mondelez’s experiment

Changing culture inside a large company is really, really hard. Mondelez VP Bonin Bough explains how the company’s Mobile Futures initiative tackled culture change by connecting managers from nine of the company’s brands with nine startups — and shipping them out to spend a week working in the startups’ offices.

General Mills shares learnings, pitfalls on open innovation

Mike Helser, head of the General Mills Worldwide Innovation Network, shares what the $17.8 billion consumer packaged goods company has learned from its open innovation experiences. We’ve got slides, steps for porting his model, and details on his “X-Squad.”

Sweet! Four steps Hershey’s uses to reduce innovation risks

Director of Adjacency Innovation Deborah Arcoleo lays out the four steps she uses to de-risk innovation initiatives, from assembling the best team possible to ensuring that key stakeholders at the company have contributed to the key measures of success.