Articles & Case Studies by Industry

Automotive

Photos: How Cadillac House is Helping to Transform The Vehicle Maker’s Brand

When Cadillac relocated its global headquarters from Detroit to New York City in 2015, it wasn’t just a change of scenery for the luxury vehicle maker, a division of General Motors. The company was looking to get consumers to reevaluate the brand. Hear from Nathan Tan, Associate Director of Brand Partnerships and Experiences at Global Cadillac, about the creation of Cadillac House, and see photos from inside the space.

Goodyear’s Chris Varley on How Tech Scouting Work Should Tie in to the Business

Part of Varley’s job is “supporting and encouraging managers tasked with developing ‘something new’ on a five- or ten-year roadmap to think differently, and consider that it may actually be faster and less risky for them to take a chance on working with a startup on the outside than trying to build everything from scratch in the lab.” Here’s his advice on bringing new ideas into a $15 billion company…

Why Italian vehicle-maker Piaggio set up a new lab to design robots

Piaggio, headquartered in Pontedera, Italy, is best-known for the scooters and motorcycles it produces, including Vespa and Moto Guzzi. But the new lab in Boston wouldn’t focus on creating vehicles with two or four wheels to travel on roads. “I don’t think the evolution of mobility is still four wheels with an engine,” Colaninno says. “The car is a 1900s idea.”

How BMW’s corporate venture capital strategy is changing

Last November, five years after starting a corporate venture capital group, carmaker BMW announced that it would invest up to 500 million Euros over the next decade, across a broad swath of the tech landscape, from 3D printing to on-demand transportation to smart logistics. BMW also moved its US office from New York to Silicon Valley, and accelerated the decision-making process for making new investments. We spoke to Managing Director Ulrich Quay to understand what’s behind all of the changes.

At Honda’s Silicon Valley Lab, riding shotgun with Google, Apple, Visa, and others

While it began life as an R&D outpost in 2000, and later added a venture capital team, Honda’s Silicon Valley site is now a full-fledged innovation hub for the company, overseeing a range of important partnerships and startup interactions. Nick Sugimoto explains how it’s set up.

Innovation lessons from Airbus’ foray into 3D-printed electric motorcycles

One expects to hear about sleek new cabin designs or fuel-efficient aircraft from the $70.5 billion Airbus Group. So heads turned when the aerospace giant introduced the world’s first 3D-printed motorcycle in May. The story of the how and why Airbus brought the bike to market offers useful lessons for other large corporations.

Why Toyota set up new $1 billion research group as a ‘skunkworks’

The new institute has four initial mandates, including helping the carmaker explore possible products opportunities in “indoor mobility” and robotic assistants for the elderly. CEO Gill Pratt explains the structure…

How the accelerator program at Daimler Trucks trains intrapreneurs

A three-month long accelerator program at Daimler Trucks North America gets employee teams talking to customers, cultivating ideas, and then pitching the board. Lori Heino-Royer, director of the company’s Business Innovation and Program Management Office, talks about the objectives and one of the projects that resulted. Includes slides…

How Elon Musk builds organizations that can achieve anything

We talk to Ashlee Vance, author of a new book about Musk, about how the founder of SpaceX, Tesla, and SolarCity hires people, battles bureaucracy, and dispatches problems fast.

Why Ford is growing its Silicon Valley research center

Ford exec Jim Buczkowski discusses the strategy behind the expansion of the company’s Research & Innovation Center in Palo Alto, and shares several projects they’re working on.

How GM’s Silicon Valley office hunts for relevant innovations and connects to HQ

Managing director Frankie James talks about how her Silicon Valley-based team identifies high-potential startups and new technologies and interacts with teams at GM headquarters back in Detroit. Includes a slide detailing their four-stage process, from scouting to transferring.

How DuPont’s innovation centers bring it closer to customers

Karen Weining, Global Innovation Excellence Leader at DuPont, explains how the pioneering materials company has been collaborating with customers at its network of 12 innovation centers around the world.

Why Audi of America is hiring robotic repair advisors; with video

Audi of America is rolling out telepresence robots at 18 of its highest-volume U.S. dealerships, in an effort to accelerate repairs and improve customer satisfaction. Here’s what they’re measuring before they roll out the bots more broadly.

Why Delphi planted a new innovation lab in Silicon Valley

Delphi Labs director John Absmeier explains how the automotive components giant is partnering, investing, and plugging into the Silicon Valley ecosystem — and hoping some of the “experiment-and-fail-fast” culture rubs gets absorbed by HQ.

GM on the skills you need to manage disruptive innovation

General Motors R&D executive Clay Phillips talks about how the automaker is retooling research and development in the wake of bankruptcy; why some of its attempts to create internal innovation groups failed; and the skills necessary to cultivate disruptive innovations. Includes slides.