Articles & Case Studies by Industry

Aerospace & Defense

GE VP: ‘The Way We Sold in the Past Isn’t Going to Work in the Future’

When most large companies use the word “innovation,” they’re talking about new products, services, technologies, or business models. Changing how they sell is often the last thing they mean. GE Vice President Cate Gutowski thinks that’s a big mistake. She explains inside…

How the United States Marine Corps is Accelerating Tech Acquisition and Embracing the Maker Movement

The United States Marine Corps works under an incredible imperative to continuously innovate for the purpose of securing our nation. However, it is also faced with the challenges of being a 242-year-old organization of over 300,000 “employees.” As part of our IL Live series of conference calls, Capt. Christopher Wood discussed some of the key inflection points in the Marine Corps’ history of innovation, and how the Corps is looking to foster the spirit of innovation today.

Northrop Grumman exec on how innovation, R&D, and business units can ‘increase awesome’

On a recent conference call, Kevin Parsons, the Director of Innovation and Transformation at $23 billion defense and aerospace giant Northrop Grumman joined us to explain how his innovation group is influencing the culture and bringing business units into its process — without antagonizing the R&D folks. Includes 30 minutes of audio….

Moonshots, roof shots, and failing forward: Google and XPRIZE execs on enabling big breakthroughs

“We distinguish between ‘roof shots’ and moonshots,” says Google X executive Hans Peter Brøndmo. “You could say, ‘If I wanted to get up on the roof of this building, I could come up with a really innovative solution. I might actually technically, be closer to the moon, but I didn’t do anything to get to the moon.’ More insights from Brøndmo and XPRIZE CEO Marcus Shingles inside, from a session held at the inaugural Harvest Summit…

Innovation lessons from Airbus’ foray into 3D-printed electric motorcycles

One expects to hear about sleek new cabin designs or fuel-efficient aircraft from the $70.5 billion Airbus Group. So heads turned when the aerospace giant introduced the world’s first 3D-printed motorcycle in May. The story of the how and why Airbus brought the bike to market offers useful lessons for other large corporations.

Audio: Shell and Thales execs on setting up innovation outposts, gauging impact

Executives from Shell TechWorks and the Thales xPlor initiative joined Innovation Leader editor Scott Kirsner earlier this year to talk about what they hope to accomplish with the innovation labs they’ve set up in the Boston area, and how they’re being measured. Here’s the audio and slides.

Airbus exec on co-innovation and seizing opportunities outside the airplane

Markus Durstewitz, head of innovation methods and tools for Airbus Group, talks about how the $67 billion manufacturer is working with suppliers, passengers, and pilots to make air travel more efficient. Includes slides…

How Thales Group is chasing growth with new xPlor initiative

Pete Roney, VP of Innovation at Thales USA, the American arm of the $17 billion French aerospace and defense giant Thales Group, says that the rationale for launching a new innovation effort was pretty clear: The company just wasn’t thinking creatively enough to keep up with its peer group.

How Elon Musk builds organizations that can achieve anything

We talk to Ashlee Vance, author of a new book about Musk, about how the founder of SpaceX, Tesla, and SolarCity hires people, battles bureaucracy, and dispatches problems fast.

10 innovation insights from Textron’s Scorpion jet program

Textron set an audacious goal: Get a new military plane from concept to the runway in less than two years, to fill what the company saw as a major market gap. Execs Bill Anderson and Dale Tutt, who led the Scorpion project, shared what they learned on the journey from blueprint to the blue yonder.