Please join our free IL Master Class webinar, April 5th at 1 p.m. EST, with Strategos CEO Gary Getz and Michel van Hove, Partner.
What does it mean to try to change the culture in an established enterprise to drive innovation? How can you make your goals specific — and what are the tactics that can move you toward those goals in the short-, medium-, and long-term? Who are the players you need to get involved and how do you achieve their alignment? Getz and van Hove will share what they’ve seen work (and not work), and discuss the tactics that you may consider using today.
About the Presenters
In 25 years as a marketer, strategist, and consultant, Gary Getz has worked with clients in industries from orange juice to computers, and from wireless communications to insurance. The CEO assists in helping companies resolve their most significant business strategy, corporate growth, and customer and channel management issues.
Michel van Hove is a Partner with Strategos based out of Amsterdam. He began his career with a startup in the entertainment industry who developed the first large screen stadium video displays for U2 and other leading music acts. Later he worked extensively for multinational companies in FMCG and Specialty Chemicals. With over 20 years of experience in strategy and innovation, he leads client engagements in a variety of industries across the world.