Ideation, Prototyping & Pilots

What Google, Genentech, and Facebook Have in Common

By Scott Kirsner2017-02-09T14:09:00

Author Luis Perez-Breva, Director of the Innovation Teams program at MIT.

We talk to MIT instructor Luis Perez-Breva, author of the new book “Innovating: A Doer’s Manifesto,” about hunches, testing ideas, collecting feedback, and getting ready to scale.

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