How Vodafone unites VC, new products, and marketing

fayvodafoneSerial entrepreneur Fay Arjomandi joined Vodafone Group in 2011, and shortly after that launched the “xone” program for the $73 billion telecom company.

Xone is intended to bring together venture capital investing, startup partnerships, new product development, and marketing, says Arjomandi, who describes it as “a startup inside Vodafone — just one that knows so much about Vodafone and how it works.”

Vodafone is the world’s second-largest telecom company, with 419 million subscribers and 91,000 employees. Arjomandi acknowledges that the telecom ecosystem is in the midst of major upheaval, with changing customer expectations, all kinds of new devices and software, and increasing sensitivity around price and value. What she’s trying to do with xone is “create an ecosystem of new vendors for the future that can grow with us.”

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