How Trek Bicycle Corp. built its innovation scorecard

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Wisconsin-based Trek Bicycles is one of the top brands in the bike world, from your kid’s first set of wheels ($150) to high-end triathlon models that can top $10,000. The company, still privately-held, was founded in 1976, and today has about 1,750 employees and $800 million in annual revenue.

We talked to director of bicycle engineering Chad Manuell about how Trek designed its innovation scorecard, used to gauge what’s going on in each of the company’s business units.

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