How Trek Bicycle Corp. built its innovation scorecard

trek1

Wisconsin-based Trek Bicycles is one of the top brands in the bike world, from your kid’s first set of wheels ($150) to high-end triathlon models that can top $10,000. The company, still privately-held, was founded in 1976, and today has about 1,750 employees and $800 million in annual revenue.

We talked to director of bicycle engineering Chad Manuell about how Trek designed its innovation scorecard, used to gauge what’s going on in each of the company’s business units.

... continued ...

Gated Article Promo

Read the rest of the article ... and give IL a test drive!

Complete the form below for a 14-day trial of Innovation Leader, including access to case studies, research excerpts, live calls, and other resources. Got questions? Get in touch »
SEE INNOVATION LEADER IN ACTION!
Watch this quick video to see the main benefits of Innovation Leader membership.
 
Innovation Leader
What Is Innovation Leader?
Are you responsible for creating new growth in a large organization? We've got you covered. IL members get full access to our research, articles, case studies, live events, webcasts & conference calls, downloadable resources and more. Become a member »

Case Studies, Articles
Members-only online access to articles, case studies, best practices, video tutorials, more.
RESEARCH REPORTS
Exclusive reports on topics including metrics, benchmarking, labs, compensation, and more.
IL Events LIVE EVENTS
Member discounts to our one-of-a-kind, loved-by-participants live learning events.
Il Resources RESOURCE CENTER
Dozens of downloadable checklists, innovation frameworks, spreadsheets, and dashboards.
Learn More & Become a Member