How Sargento created a product with $50M in first year revenue
By Judy Quinn, Contributing Writer
However you slice it, Sargento Foods has a pretty impressive track record in innovation.
Founded in 1953, the privately-held Plymouth, Wisconsin-based company is responsible for the first vacuum packaged cheeses, the first packaged shredded cheeses, the first zippered closure for cheese, and many other product and packaging innovations. This market leader, which currently reports net sales of over $1 billion, even pioneered peg bar merchandising in the dairy case, putting cheese at eye level and within easy reach for shoppers.... continued ...