How the accelerator program at Daimler Trucks trains intrapreneurs
By Steven Melendez, Contributing Writer
To help its most promising employees build entrepreneurial skills and cook up novel solutions to customer problems, Daimler Trucks North America sent them to truck dealerships, on long-haul trips, and to improv class. The company organized horseback rides and banned PowerPoint presentations. It was all part of a three-month program modeled on the tech industry’s successful startup accelerators, which recently completed its third annual cycle.
“Our industry is very difficult, because it’s not super sexy. We have to find ways to be interesting, and we have to attract the best employees and get the most out of them,” said Lori Heino-Royer, director of the company’s Business Innovation and Program Management Office, in speaking at the World Innovation Convention in Berlin last month. Daimler Trucks is a subsidiary of $141 billion Daimler AG.... continued ...