How Taco Bell accelerated progress on digital and mobile initiatives

When Taco Bell tried to deliver new digital and in-store technologies for its customers and team members, the quick-service restaurant chain felt like it wasn’t able to move fast enough. With employees working on these new initiatives scattered across different departments, progress bogged down and there wasn’t enough cohesiveness.

So in July, the chain created a new, 20-person team focused on Digital Innovation and On Demand. It brings together employees with backgrounds in marketing, IT, operations, communications, and finance. The team, which sometimes calls itself Taco Beta, is housed in the QSR giant’s corporate headquarters in Irvine, California. Taco Bell has about 6,000 locations around the United States; it is a division of $13 billion restaurant operator Yum! Brands.

Lawrence Kim, director of the new team, joined Taco Bell from Samsung Electronics and, prior, Procter and Gamble. Innovation Leader spoke recently with Kim about the Digital Innovation and On Demand team’s accomplishments so far; how it tests (and sometimes kills) new ideas; and what its objectives are moving forward.

... continued ...

Gated Article Promo

Read the rest of the article ... and give IL a test drive!

Complete the form below for a 14-day trial of Innovation Leader, including access to case studies, research excerpts, live calls, and other resources. Got questions? Get in touch »
Watch this quick video to see the main benefits of Innovation Leader membership.
Innovation Leader
What Is Innovation Leader?
Are you responsible for creating new growth in a large organization? We've got you covered. IL members get full access to our research, articles, case studies, live events, webcasts & conference calls, downloadable resources and more. Become a member »

Case Studies, Articles
Members-only online access to articles, case studies, best practices, video tutorials, more.
Exclusive reports on topics including metrics, benchmarking, labs, compensation, and more.
Member discounts to our one-of-a-kind, loved-by-participants live learning events.
Dozens of downloadable checklists, innovation frameworks, spreadsheets, and dashboards.
Learn More & Become a Member