Hacking away at hierarchies: Lessons from Houghton Mifflin

By Julie Donnelly, Contributing Writer

MaryCullinaneHow do you break down the walls between print and digital at a 180-year old publishing company best known for Curious George, textbooks, and J.R.R. Tolkien?

Mary Cullinane took on the role of Chief Content Officer at the 180-year old publisher Houghton Mifflin Harcourt in 2012, at a time of major shifts in both publishing and education. In the 19th century, Houghton Mifflin published Emerson, Thoreau and Hawthorne, but in the 21st century, the Boston company had changed hands several times and gone through a pre-packaged bankruptcy filing to shed about $3 billion in debt. Cullinane’s role is to create new K-12 education products across all platforms – both traditional textbooks and digital products for desktop computers, laptops, and tablets. She previously served as the worldwide director of innovation at Microsoft’s education division.

... continued ...

Gated Article Promo

Read the rest of the article ... and give IL a test drive!

Complete the form below for a 14-day trial of Innovation Leader, including access to case studies, research excerpts, live calls, and other resources. Got questions? Get in touch »
SEE INNOVATION LEADER IN ACTION!
Watch this quick video to see the main benefits of Innovation Leader membership.
 
Innovation Leader
What Is Innovation Leader?
Are you responsible for creating new growth in a large organization? We've got you covered. IL members get full access to our research, articles, case studies, live events, webcasts & conference calls, downloadable resources and more. Become a member »

Case Studies, Articles
Members-only online access to articles, case studies, best practices, video tutorials, more.
RESEARCH REPORTS
Exclusive reports on topics including metrics, benchmarking, labs, compensation, and more.
IL Events LIVE EVENTS
Member discounts to our one-of-a-kind, loved-by-participants live learning events.
Il Resources RESOURCE CENTER
Dozens of downloadable checklists, innovation frameworks, spreadsheets, and dashboards.
Learn More & Become a Member