How Pfizer disrupted the traditional innovation conference
A senior R&D leader at pharmaceutical giant Pfizer raved to us last November about the innovation gathering he’d just been to. “It was like TEDMED meets ‘The Apprentice,'” he said, which didn’t sound anything like the typical innovation conference put on by a major multi-national. We asked Julio Corredor, who organized the event, to tell us how he structured it and what made it work.
The Worldwide Innovation Conference is the premier cross-Pfizer innovation event of the year, bringing together 150 Pfizer colleagues from all functions, geographies, and levels — along with a webcast audience of over 2,500. The Pfizer Worldwide Innovation team has run this event for the last six years, with the goal of motivating and inspiring Pfizer colleagues to drive innovation through hearing ideas from outside of Pfizer, meeting the network of Pfizer innovation champions, sharing knowledge, and gaining access to new tools and learnings.
Last November, the conference theme was “EXplosion: Disrupting business-as-usual.” We explored this theme from four perspectives:... continued ...