How many people wield the ‘power of no’ at your company?

Jenkins-PicThe odds are good that Stuart Jenkins has put innovation on your feet. He licensed technology to Reebok that was used in its hit DMX line of sneakers, brought Skydex cushioning to shoes and football helmets, and helped introduce new materials like carbon fiber to the footwear industry.

Jenkins is a distinguished runner himself, having won several marathons and participated in the U.S. Olympic marathon trials. In 2009, he joined Deckers Outdoor, the $1.5 billion southern California company that owns brands like Ugg, Teva, Mozo, and Hoka One One. Deckers has about 3,200 employees, and operates 120 of its own retail stores (including the location in Hawaii, below).

deckers-outletWe spoke with Jenkins, Senior Vice President of Innovation and Product Development, in December. He has strong opinions about innovation — just see point #1, below. He also believes that it can and must happen in every industry, not just in Silicon Valley tech. Highlights of our conversation with Jenkins are below.

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