Exclusive: A first look inside Disney’s iD8 innovation studios
Few 90-year-old businesses have been as consistently innovative over such a long stretch as the Walt Disney Company, founded in 1923. Based in Burbank, California, Disney is the largest media conglomerate in the world by revenue ($42 billion in 2012), and its profits last year set a new company record ($5.7 billion.) Disney has about 166,000 employees, or “cast members,” to use the term the company prefers.
We spoke recently with one cast member, Christopher Chapman, Disney’s global creativity and innovation director, to understand how Disney creates digital and physical spaces for innovation and teamwork. Chapman, who was previously an art director and designer at Disney, also shared some exclusive photos of Disney’s new iD8 Studios in Orlando and Anaheim. You can follow him on Twitter: @ChapmanCatalyst.
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