Exclusive: A first look inside Disney’s iD8 innovation studios

ChapmanHeadShot2Few 90-year-old businesses have been as consistently innovative over such a long stretch as the Walt Disney Company, founded in 1923. Based in Burbank, California, Disney is the largest media conglomerate in the world by revenue ($42 billion in 2012), and its profits last year set a new company record ($5.7 billion.) Disney has about 166,000 employees, or “cast members,” to use the term the company prefers.

We spoke recently with one cast member, Christopher Chapman, Disney’s global creativity and innovation director, to understand how Disney creates digital and physical spaces for innovation and teamwork. Chapman, who was previously an art director and designer at Disney, also shared some exclusive photos of Disney’s new iD8 Studios in Orlando and Anaheim. You can follow him on Twitter: @ChapmanCatalyst.

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Where we fit in the organization

Our team, Disney Creative Inc., lives within the Disney Parks & Resorts global marketing group. Although we reside in that business unit, we are an internal creativity and innovation agency that can be used by any division within the entire organization. Disney Creative Inc. has ten Cast Members. Creative Inc. started roughly ten years ago, and it is headed by my boss and our Vice President, Duncan Wardle.

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