How 7-Eleven is working to expand the part it plays in customers’ lives

By Patricia Riedman Yeager, Contributing Writer

chumley711Rob Chumley’s mission: help 7-Eleven Inc. become more than just a quick place to stop for a sandwich and a Slurpee.

Chumley is Senior Vice President of Innovation at the privately-held $85.7 billion company — a role that was created in 2011 with the backing of CEO Joe DePinto. 7-Eleven operates, franchises, or licenses more than 55,800 stores around the world, which makes it not just the convenience store chain with the largest footprint, but the biggest retailer or food service operator of any kind. Fifty-five million customers walk through the doors every day.

“We do have what we call market concentration,” Chumley says. “The stores are open 24/7, and they’re well-lit. They’re safe and secure, and the customers can then leverage that store to meet other needs.” That includes everything from picking up products they’ve purchased on to paying utility bills to getting keys made.

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