Google exec: Foster 10X thinking, or you’re doomed to incrementalism

Senior Google sales executive Todd Rowe gave a talk this week on “How Google Drives a Culture of Innovation,” at the Inbound conference in Boston. Rowe leads Google’s $5 billion channel sales organization globally, which is one of Google’s fastest growing sales organizations worldwide.

The big take-away: leaders need to understand that fostering only incremental changes and improvements will doom a company to fall behind. Every company, Rowe says, needs to set at least a few 10X goals — creating something ten times better than what exists today — and give employees the time and freedom to pursue them.

Audio from the session is below, along with highlights. (Click the “down arrow” on the audio player to download the file for later listening.)

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