GE’s chief marketing officer talks innovation, partnerships
General Electric Chief Marketing Officer Beth Comstock was at Harvard Business School yesterday as the opening speaker for the school’s Digital Initiative Summit. Her short talk touched on some of the trends affecting manufacturing that GE is working to understand and leverage. Bullet points below, along with audio from her talk. (Comstock oversees GE Ventures, which we wrote about last month.)
• “Hardware still matters. Making stuff is still pretty exciting.”
• GE is trying to take advantage of “the intersection of software and hardware — the atom and the bit — big iron and big data.”
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