Gap exec on innovation training, co-creation, customer insights
“Innovators face lots of walls, lots of hurdles, but still they crave that dopamine rush [they get from] the times when it worked well,” says Michael Perman, Dean of Global Innovation at Gap Inc., the $16 billion San Francisco apparel retailer.
Perman spoke to Innovation Leader subscribers, and took questions, in a recent IL Live conference call.
Among the topics he addressed:
• Training 3,000 employees with Gap’s “Mindspark” innovation curriculum
• Why consumer research needs to be exploratory, not binary
• What Gap learned from its recently-shuttered online subsidiary, Piperlime
• Co-creation projects
• The importance of solving small problems first
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