Gap exec on innovation training, co-creation, customer insights

“Innovators face lots of walls, lots of hurdles, but still they crave that dopamine rush [they get from] the times when it worked well,” says Michael Perman, Dean of Global Innovation at Gap Inc., the $16 billion San Francisco apparel retailer.

Perman spoke to Innovation Leader subscribers, and took questions, in a recent IL Live conference call.

Among the topics he addressed:


    • Training 3,000 employees with Gap’s “Mindspark” innovation curriculum
    • Why consumer research needs to be exploratory, not binary
    • What Gap learned from its recently-shuttered online subsidiary, Piperlime
    • Co-creation projects
    • The importance of solving small problems first

Complete audio is below, along with text highlights. Click the “down arrow” icon to download the MP3 file for later listening.

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