Q&A: Five practical steps for building startup partnerships

mcconomyTo answer this reader question on colocation and working with startups, we turned to Michele McConomy, the Vice President and General Manager of Corporate Innovation Services at our partner RocketSpace. A veteran of the innovation practices of PricewaterhouseCoopers and Mindjet / Spigit, Michele recently hosted an Innovation Leader Field Study at the RocketSpace technology campus in San Francisco, where large companies like British Airways and ABInBev mix with startups and entrepreneurs.

Question:

I have attended two of the Innovation Leader Field Studies and greatly appreciated the opportunity to talk with the large corporations that are spending time with startups and the “entrepreneurial ecosystem” via community accelerators and shared office spaces. Do you have any “best practices” or guidance on how to make those relationships successful? I’m less interested in your thoughts on where to co-locate, and more interested in — once we get there — how to find and build successful partnerships with entrepreneurs, startups, founders, etc.

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