Our agenda at the Field Study is, well, your agenda. Since our last gathering in June, we’ve been “taking requests” about topics you’d like us to cover. And at the Field Study, you’ll have the chance to propose and lead a discussion of your own on a topic you’re interested in (you don’t need to be a Jedi-level expert — just willing to lead the conversation.)
Here’s our agenda:
Wednesday, October 22
8:00 AM: Registration and networking breakfast at Rocketspace, a technology campus that connects brings together startups and large companies.
9:00 AM: Introductions & Agenda: Tell us who you are, what you’re focused on, and what you’d like to discuss during our whiteboard sessions.
10:00 AM: What it takes to move the needle: Budgets, engagement, and measuring the right stuff
Rachel Antalek, VP/Concept Innovation, Starbucks
Michael Perman, Dean of Global Innovation, Gap Inc.
Phil Swisher, Head of Innovation, Brown Brothers Harriman
11:30 AM: The next Silicon Valley disruptors: Do you compete, invest, or collaborate?
Hemant Taneja, Managing Partner, General Catalyst (investor in Snapchat, Stripe, CyPhy Works, ZenPayroll)
Gary Swart, Venture Partner, Polaris Partners and former CEO, oDesk
Leslie Bottorff, Managing Director, GE Ventures
12:15 PM: Lunch … Tours of Rocketspace … Discussion groups
1:30 PM: Whiteboard sessions led by participants
Topics will include “Building a Silicon Valley office that’s aligned with HQ,” led by Frankie James of General Motors; “Creating a network of innovation catalysts,” led by Shannon Lucas of Vodafone; and “Understanding the benefits of accelerator programs,” led by Balaji Gopinath of Turner Broadcasting.
3:00 PM: Site visits and meetings with top executives in San Francisco (including crowdfunding pioneer Indiegogo and fast-growing social network Twitter)
6:00 PM: Cocktails and dinner at Chef Traci des Jardins’ Jardiniere in San Francisco
Thursday, October 23
7:30 AM: Networking breakfast at the Galleria Park Hotel’s Buena Vista room
9:30 AM: Tour of the new Autodesk Workshop at Pier 9, focused on cutting-edge design, prototyping, and manufacturing
10:30 AM: The future of making things isn’t what you think
Brian Matthews, Autodesk VP and Group CTO; former VP of Autodesk Labs
11:30 AM: Bus to Intuit Labs in Mountain View
12:30 PM: Lunch
1:00 PM: How Intuit uses the “lean startup” methodology to test new concepts in the market
Hugh Molotsi, VP, Intuit Labs Incubator
1:30 PM: Innovation exercises led by Intuit team members
3:00 PM: Wrap-up…Ideas for next Field Study…Return trips to San Francisco airport (SFO) and city. (Traffic allowing, we will be at SFO by 4:30 PM, city by 5:15 PM.)