Beta test: Locally-made products, backed by the crowd
David and Calvin Laituri’s experiment started with a stainless steel cylinder. They called it a Puc, and pitched it as a rechargeable ice cube. You keep your Pucs in the freezer, and then drop them into a drink when you want to chill it quickly — without watering it down.
David and Calvin, who are father and son, hoped to use the crowdfunding site Kickstarter to sell $2,500 worth of the Pucs, at $35 for a set of six (they come with a sleek maple storage case).
They wound up selling more than $80,000 worth of the low-tech product.... continued ...