At Ericsson, using the lean startup approach to validate and prioritize new ideas

kendurandBy Steven Melendez, Contributing Writer

Some big companies wrestle with ways to get employees to generate new ideas, but that’s not the issue at Ericsson, says Ken Durand, the Head of Innovation at the telecom tech giant’s Atlanta Idea Factory.

Instead, the challenge is deciding which ideas to prioritize based on their economic viability — something the company has been approaching with the lean startup methodology, with its emphasis on talking early to potential customers and testing prototype products with them.

“We have way more ideas than we can possibly implement, so one of the reasons that we’ve really focused on the lean methodologies was because we need a way to evaluate whether an idea was worth doing.”

Here’s a slide that Durand uses in explaining to colleagues what the lean startup metholodogy is:

Promo Text Under Gated Posts

WANT TO READ THE REST?

Learn more about Innovation Leader

We’d love to show you around Innovation Leader and discuss how our research, articles, case studies, live events, conference calls, and other resources can help you and your corporate innovation team.
Complete the form at right or email donna@innovationleader.com
Already a member? Sign in here »       Got questions? Call us at (855) 585-0800 or Email us »