Call re-cap: EMC’s Calvin Smith on ‘incubation readiness levels’ and incentivizing employees

calvinsmith-fieldstudyHow do you get an innovation program focused on strategic challenges that the businesses care about — without limiting it to incrementalism?

That was among the topics we discussed recently with Calvin Smith of EMC Corp., the data storage and cloud giant, on one of our regular Innovation Leader Live calls. Smith discussed how seemingly dull ideas can generate hundreds of millions of dollars in revenue; why EMC created its own innovation management software; how the program gets funded; the proposed merger between EMC and Dell; and what motivates employees to participate in an innovation initiative, among other topics. (In 2014, we covered the evolution of the innovation program at EMC, with video and an illustration.)

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