Dominic Venturo: Making innovation pay at U.S. Bank

usbanklogoHow hard is it to kill a zombie product? How should innovation teams connect with business unit leaders? Why should you get salespeople involved in idea generation?

Dominic Venturo, the chief innovation officer for U.S. Bank’s payment services business, covered a lot of ground in a recent presentation. His 13-member innovation team had its start seven years ago, and at this month’s Chief Innovation Officer Summit, he shared some of what he has learned so far. Venturo joined U.S. Bank, now the sixth-biggest bank in the country, in 1998. The payment services business, which covers things like credit cards, debit cards, electronic checks, and mobile payments, operates in 24 countries, has about 6,000 employees, and generates $4.75 billion in revenue.

Some highlights from Venturo’s talk are below, along with four key slides and audio of the complete presentation.

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