Strategy 2 Market

Strategy 2 Market (s2m) is a niche product development innovation firm that specializes in helping mid-to-large enterprises improve their product development processes. They work with your team to reduce the complexity of product development and improve time-to-market through a strategically aligned program. They also have considerable experience working with product development teams to help improve performance and culture.

They developed an adaptable process called Exploratory PD (ExPD) that ultimately drives down and manages the most critical product development uncertainties and risks. ExPD is best used for medium to high-risk product ideas and ventures. The Product Risk Framework (PRF) tool follows the ExPD process; the development of the PRF was supported by a National Science Foundation grant.

Contact Business