Digital Transformation as a Team Sport: Advice from Former Pirelli and Mondelez Exec Marcelo De Santis

By Kaitlin Milliken, Staff WriterMarcelo De Santis

On the surface, Oreos and tires have very little in common…beyond their shape.

But, according to Marcelo De Santis, both consumer packaged goods and the automotive world have been confronted with a common challenge: transforming themselves to fit the ways consumers want to shop and purchase things in the digital era.

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