Digital Innovation

GE’s Chief Marketing Officer on Opening up to Innovation

By Scott Kirsner2014-07-30T12:00:00

ge-jetengine

Beth Comstock talks about how GE pursues speed and growth through partnerships: investing in startups, crowdsourcing, & inviting inventors to use patents… 

 

Register For Free Access!

Share a little bit of info to have a look at this article, and get instant access to:

  • Case studies on how innovation happens in the world’s top companies
  • Our on-demand video library with 100+ hours of workshops and exclusive interviews with senior leaders
  • Assessment tests that give you an instant score
  • Curated content on getting an innovation program started

Register now!

 

Want to become a member and get full access to everything? Learn more here.

If you are already a registered user or a member you can SIGN IN now.