GE’s Chief Marketing Officer on Opening up to Innovation

By Scott Kirsner2014-07-30T12:00:00

Beth Comstock talks about how GE pursues speed and growth through partnerships: investing in startups, crowdsourcing, & inviting inventors to use patents…

Register For Access

You must be signed in as a member or registered user to view this article.

Register For 5 Free Articles!

Not quite ready to become a member? Register for free to have a look at this article and more:

Case studies & best practices advice from your peers
Webcasts, videos, and conference calls
Downloadable tools, templates, and strategy documents
Excerpts from our quarterly research reports
…and other useful resources you won’t find anywhere else.

If you are already a registered user or a member you can SIGN IN now