Designing For Women — Advice From PepsiCo

By Kelsey Alpaio, Staff Writer

Erica Eden

Empathy, understanding the consumer, and human-centered design are all increasingly hot topics in the world of corporate innovation. But Erica Eden, Director of Global Design Innovation at PepsiCo, points out that building brands for women and men is not the same thing.

Gated Article Promo

Join Innovation Leader
This content is for our members, who enjoy full access to Innovation Leader research, articles, case studies, live events, webcasts & conference calls, downloadable resources and more. Become a member »

Case Studies, Articles
Members-only online access to articles, case studies, best practices, video tutorials, more.
Exclusive reports on topics including metrics, benchmarking, labs, compensation, and more.
Member discounts to our one-of-a-kind, loved-by-participants live learning events.
Dozens of downloadable checklists, innovation frameworks, spreadsheets, and dashboards.
Learn More & Become a Member