June Field Study in Washington, D.C.

Join us as we bring our action-packed Field Study learning expedition to Washington, D.C., with visits to Marriott , Capital One, and the AARP‘s new innovation center, among other locations to be announced.

We’ll take you inside innovation labs and R&D centers — and give you a chance to learn from other senior executives about how they’re moving the needle in their organizations.

As always, there’s lots of time for informal conversations — and never any panels or PowerPoint presentations. Space is limited to 50 executives! Reserve your spot today »

Site Visits

Home Depot: Visit Home Depot’s headquarters and “Store Support Center”, where we’ll have an interactive conversation with two senior Home Depot strategy executives and the CEO of Blinds.com.

Google Atlanta: Tour Google’s Atlanta office, where we’ll hear about their latest product launch, Google Home, and learn more about their AI and machine learning efforts.

porschePorsche Experience Center: We'll take a quick tour of One Porsche Drive; where you’ll learn about the brand and the Porsche Experience Center. You'll also have the optional opportunity to try out Porsche's Simulator Lab, or test drive a car. *Simulator rides are on a first come first serve basis, and test drives are at an additional cost. Make sure to let us know if you'd like to join us!

Delta Air Lines Global Innovation Center: "The Hangar": Visit Delta’s collaborative research center, the first of its kind in the airline industry, to learn how Delta’s innovation team is using crowdsourcing and hackathons to identify and develop ideas and programs that improve operations, enhance the customer experience, and increase customer satisfaction.

The Anthem Innovation Studio: Tour Anthem’s innovation center and learn how the $85 million insurer is using a multi-disciplinary team focused on developing and implementing new technologies to deliver a more personalized healthcare experience to its customers.

Southern Company’s Energy Innovation Center: Visit Southern Company’s innovation center, where we’ll explore ways to drive innovation engagement in the organization and learn more about the So Prize, an internal competition for Southern Co. employees that generated close to 1,000 ideas, six of which have been approved for pilot programs.

Interactive Whiteboard Sessions

The Field Study eschews keynotes, PowerPoints, or speakers. Rather, our sessions are small, off-the-record conversations that enable participants to share and compare their approaches. Among the interactive “whiteboard sessions” you’ll actively participate in:
Managing the Innovation Pipeline
Compare your approach to Humana
Innovation Training, Creating Innovations vs Innovators
Compare your approach to Fidelity
How Wayne Gretzky Killed Product Innovation
Hear from Ken Durand of Ericsson
Working with Startups to Attain Value
Compare your approach to Stanley Black and Decker
Innovations in Deep Brand Engagement
Compare your approach to Turner Classic Movies
Corporate Venture Capital
Compare your approach to UPS
Working With Business Units
Compare your approach to Anthem
Building and Working with Skunkworks
Hear from Digital Scientists
Increasing Employee- Driven Innovation: Engagement and Involvement
Hear from Imaginatik

Check back for updates!

Detailed Agenda

Tuesday, April 25th
4:00 p.m. Meet at the Renaissance Atlanta Midtown
866 West Peachtree St NW
5:00 p.m. Depart for the Capstone Design Expo
Walk to McCamish Pavilion
The Capstone Design Expo is one of the largest student design expos in the U.S. It is a showcase of Georgia Tech’s graduating seniors as they present their innovative projects. See the latest in robotics, drones, and other technologies.
6:30 p.m. Cocktail reception at Community Smith
866 West Peachtree St NW
Wednesday, April 26th
8:00 a.m. Breakfast, introductions and morning activity at Community Smith
866 West Peachtree St NW
9:45 a.m. Depart for TechSquare
Walk to 75 5th St NW
10:00 a.m. Tours:

  • Delta Air Lines “Hangar”: We will take a tour of the Hangar space, see a few quick demos, and chat with the head of the lab, Nicole Jones.
  • Anthem Innovation Studio: We will take a tour and hear from SVP David Crean and Corporate Strategy Director, John Donahue, about "How Anthem Makes the Handoff."
  • Southern Co. Energy Innovation Center: We will take a tour and hear from VP Michael Britt.
12:00 p.m. Lunch
1:30 p.m. Whiteboard sessions:

  • Innovation Training, Creating Innovations vs Innovators, Fidelity
  • Corporate Venture Capital, UPS
  • How Wayne Gretzky Killed Product Innovation, Ericsson
  • Employee-Driven Innovation, Imaginatik
3:00 p.m. Break, coffee, networking
3:30 p.m. Whiteboard sessions:

  • Working with Startups to Attain Value, Stanley Black and Decker
  • Working with Business Units, Anthem
  • Business Models and Brands, Turner Classic Movies
  • TBD
6:00 p.m. Dinner, reception, networking
Thursday, April 27th
7:45 a.m. Depart for Google Atlanta
10 10th St NE #600
8:00 a.m. Breakfast and networking
8:40 a.m. Tour of Google Atlanta

  • Q&A with Site Lead Matthew Pritchard on the space, the Atlanta innovation ecosystem, and more.
  • Discussion on Google Cloud, AI & Machine Learning
  • Demo on Google Home
10:00 a.m. Depart for Home Depot
Bus to 2455 Paces Ferry Rd SE
11:00 a.m. Tour Home Depot Store Support Center

  • Panel discussion with Home Depot execs and CEO of Blinds.com.
12:00 p.m. Lunch
1:00 p.m. Whiteboard sessions:

  • Managing the Innovation Pipeline, Humana
  • Skunkworks, Digital Scientists
  • Open-ended
2:00 p.m. Depart for Porsche
Bus to One Porsche Drive
3:00 p.m. Tour Porsche Experience Center

  • Hear from Porsche's VP of Innovation
  • See the race track, museum, and workspace
4:00 p.m. Optional: Simulator Lab Experience

5:00 p.m. Conclude, bus to airport

5:30 p.m. Optional: Demo Laps for Purchase

Register to Attend

PLEASE NOTE: Our Field Studies are for corporate executives only. Consultants, advisors, software vendors, and others who market products or services to corporate executives may not attend the Field Study and registration fees will be refunded. Questions? Contact us »

Travel & Hotel Information

Please check back for hotel and travel information.

Field Guides

Many thanks to our Field Guides for their support and expertise in developing this Field Study:


Imaginatik: "World's first" full-service innovation firm, supporting global organizations seeking to grow and deliver results.



Moves the Needle: MTN ignites entrepreneurial action within large organizations by educating, enabling and empowering employees to be closer to the customer, move faster, and act bolder. They've helped Fortune 500 clients discover successful new product opportunities, innovate upon existing products and processes, driving massive business impact.

 
 
 
 
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