Our first-ever Washington, D.C. Field Study took participants inside AARP’s “Hatchery,” Marriott’s “Underground” Innovation Lab, Lockheed Martin’s Global Vision Center, Capital One Labs, and the 1776 startup incubator. Thanks to our friends at Imaginatik and Moves the Needle for helping us pull it together!
And we hope to see you in Boston this October for the Teach-In — two full days of whiteboard sessions and networking for corporate innovators. Or, join us in Los Angeles this December for our next learning expedition!
Nora Neustadt of Innovation Leader helps load the buses
Day One began with coffee and breakfast at the AARP. Here, Annette Mason of Moves the Needle
Jill Muniz of USAA and Laura Naramore of MITRE.
Adetola Abiade of The Bank of New York Mellon and Captain Christopher Wood of the U.S. Marine Corps
Participants formed groups to discuss supporters and skeptics in the Corporate Innovation Ecosystem
Dan Wheeler of Dunkin’ Brands discusses insights from the morning group exercise
Using the ecosystem map, groups discussed the biggest supporters and opponents to innovation within the core business
During Laura Naramore’s whiteboard session, participants discussed co-opetition and frenemies — methods for system innovation.
Field Guide Moves The Needle walked participants through their “Problem Zoom Tool” during their whiteboard session
Andy Miller, VP Innovation and Product Development at AARP, discusses innovation at the company
Innovation Leader’s Scott Kirsner and Arthur Daemmrich of the Smithsonian Institute discuss AI, VR, and disruptive innovations
Sana Johnson of USAA
Inside the 1776 startup incubator…
1776 President & Chief Innovation Officer Peter Cherukuri discusses best practices for working with startups
Scott Cohen of Innovation Leader and Peter Cherukuri of 1776
Inside Lockheed Martin’s Global Vision Center
Paraphernalia from Lockheed’s long involvement in space exploration
Priscilla Beal of Bayer AG
Lockheed’s VP of Technology and Innovation Robie Samanta Roy
Sabre’s Mark McSpadden and AIG’s Natalija Jovanovic in Lockheed Martin’s Potomac Demo Center
Jennifer Kirby of Hyatt tests out a virtual reality headset
Participants get a tour of Lockheed Martin’s Space Experience Center
Gary Scholten of DPR Construction, Jonah Kaplan of Target
David Wade of Johnson & Johnson with Quinn Kiley, Audrey Kohout, and Jonah Kaplan of Target.
Day Two started at Capital One Labs in Arlington, Virginia
Breakout group at Capital One
Daniel Friedman of Imaginatik leads a session on using lean startup in a corporate setting
Dan Wheeler of Dunkin’ Brands led a session on unlocking transformational innovation
Participants broke into three discussion groups, for those with new, intermediate, and well-established innovation programs.
Joyce Chen and Firooz Lafeer of Capital One Labs with Scott Kirsner of Innovation Leader
At Marriott’s Underground lab, appropriately located in the basement, we heard from Chief Experience Officer Adam Malamut
Learning about cocktail innovation in the Underground.
Prototyping hotel room layouts in the Underground.
At right, Michael McCathren of Chick-fil-A’s
Scott Rench of Disney Cruise Line.
To conclude the Field Study, we sat down with Marriott CEO Arne Sorensen
Sorensen discussed the importance of a long-term investment in innovation — as well as how Marriott is responding to new entrants like Airbnb