This 26-page presentation from the Silicon Valley software company (maker of Quicken and TurboTax) outlines how to do rapid experimentation, and even includes an exercise to try.
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This spreadsheet, created with input from a group of a dozen corporate innovators at a recent event, encourages you to focus in on the areas of measurement that matter most to your executive sponsors, and will help you assign a score to each of those areas. The spreadsheet also gives...
