CVS Health’s Chief Digital Officer on navigating two revolutions

tilzer-origWhen Brian Tilzer joined CVS Health two years ago as Chief Digital Officer, his take was that the company needed to successfully navigate two revolutions: omni-channel retail and what he terms “the digital enablement of healthcare.”

Tilzer says that it wouldn’t be possible without increasing investment and attracting new talent to the $139 billion company. CVS Health operates nearly 8,000 retail locations under the CVS Pharmacy and Longs Drugs banners, as well as running a mail order pharmacy, MinuteClinic non-urgent care clinics, and a pharmacy benefit manager, CVS/caremark.

“We’ve tripled our investment in digital, multi-channel e-commerce,” says Tilzer. He’s also setting up new sites away from CVS’ Rhode Island headquarters campus to “attract additional talent and increase our connectivity” to potential partners in the healthcare industry. The first example of that will open later this winter in Boston, the CVS Health Digital Innovation Lab.

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