CVS Health’s Chief Digital Officer on navigating two revolutions

tilzer-origWhen Brian Tilzer joined CVS Health two years ago as Chief Digital Officer, his take was that the company needed to successfully navigate two revolutions: omni-channel retail and what he terms “the digital enablement of healthcare.”

Tilzer says that it wouldn’t be possible without increasing investment and attracting new talent to the $139 billion company. CVS Health operates nearly 8,000 retail locations under the CVS Pharmacy and Longs Drugs banners, as well as running a mail order pharmacy, MinuteClinic non-urgent care clinics, and a pharmacy benefit manager, CVS/caremark.

“We’ve tripled our investment in digital, multi-channel e-commerce,” says Tilzer. He’s also setting up new sites away from CVS’ Rhode Island headquarters campus to “attract additional talent and increase our connectivity” to potential partners in the healthcare industry. The first example of that will open later this winter in Boston, the CVS Health Digital Innovation Lab.

... continued ...

Gated Article Promo

Read the rest of the article ... and give IL a test drive!

Complete the form below for a 14-day trial of Innovation Leader, including access to case studies, research excerpts, live calls, and other resources. Got questions? Get in touch »
Watch this quick video to see the main benefits of Innovation Leader membership.
Innovation Leader
What Is Innovation Leader?
Are you responsible for creating new growth in a large organization? We've got you covered. IL members get full access to our research, articles, case studies, live events, webcasts & conference calls, downloadable resources and more. Become a member »

Case Studies, Articles
Members-only online access to articles, case studies, best practices, video tutorials, more.
Exclusive reports on topics including metrics, benchmarking, labs, compensation, and more.
Member discounts to our one-of-a-kind, loved-by-participants live learning events.
Dozens of downloadable checklists, innovation frameworks, spreadsheets, and dashboards.
Learn More & Become a Member