How customer interactions guide innovation at toolmaker Snap-on

By Steven Melendez, Contributing Writer

benbrentonSnap-on, the publicly-traded toolmaker based in Kenosha, Wisc., has 11,500 employees around the world. But the $3.5 billion company, which sells its products predominantly through franchisees, is increasingly looking to customers to help guide its innovation efforts.

Case in point: the company’s EPIQ line of high-end professional toolchests, below.

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