Lego Executive Chairman: To Innovate, Create a Separate Structure

Lego executive chairman and former CEO Jørgen Vig Knudstorp talks about Future Lab, a separate team the company set up to explore new avenues for growth.

Julia Austin: Is your company really set up to innovate?

When a company launches an innovation program, what they’re trying to say is, “We are a creative organization that wants to foster and support creative stuff.”  But the big question is, are they set up to succeed in making that statement a reality? Six key points on supporting, rather than smothering, the creative sparks at your organization, from Julia Austin, the former vice president of innovation at VMware.