Coke’s David Butler on building a program for ‘exponential growth’
Our latest Innovation Leader Live call featured David Butler, VP of Innovation and Entrepreneurship at the Coca-Cola Company. Butler is the co-author of a book being published this month, “Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too).” He talked about:
- The company’s initiative to collaborate with entrepreneurs around the world, Coca-Cola Founders
- A slide he showed to the company’s operating committee that said, “Learn by doing.”
- The difference between “explorers” and “managers”
- Communicating lean startup principles internally, and training employees on them.
A transcript of the call is below, or you can listen to the audio. (Click play, or the “down arrow” to download the file for later listening.)