Coke’s David Butler on building a program for ‘exponential growth’

Our latest Innovation Leader Live call featured David Butler, VP of Innovation and Entrepreneurship at the Coca-Cola Company. Butler is the co-author of a book being published this month, “Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too).” He talked about:


  •  The company’s initiative to collaborate with entrepreneurs around the world, Coca-Cola Founders
  •  A slide he showed to the company’s operating committee that said, “Learn by doing.”
  •  The difference between “explorers” and “managers”
  •  Metrics
  •  Communicating lean startup principles internally, and training employees on them.

A transcript of the call is below, or you can listen to the audio. (Click play, or the “down arrow” to download the file for later listening.)

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