How a Team of Coca-Cola Engineers Created the Soda Fountain of the Future

A look inside a Freestyle soda fountain prototype. Photo by Tim Redman for Innovation Leader.

By Scott Kirsner, Editor

Coca-Cola’s headquarters building rises 29 stories above Atlanta. But the team working on a new kind of soda dispenser in 2007 was stashed away in the basement. Two levels of passcodes and one very stringent non-disclosure agreement were required to enter the lab. The endeavor, code-named “Project JET,” was kept separate from other R&D initiatives.

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