How P&G has evolved its Clay Street innovation studio to have broader impact

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By Ann Brocklehurst, Contributing Writer
Photos by Paul Elledge

1340-clay-street-2012Back in 2004, when Procter & Gamble initiated the Clay Street Project, the company wanted not only to get employees working in different ways to foster innovation, but also to address the problems that can get in the way of new ideas growing into successful new products. To accomplish that, it took teams of employees out of their day jobs, often for as much as three months at a time, gave them just one task one to focus on, and made the teams accountable.

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