Chick-fil-A’s Hatch Innovation Center and the Future of Fast-Food

By Kaitlin Milliken, Staff Writer

An airplane reading “embrace risk” hangs above the dedicated Prototyping space in Chick-fil-A’s Hatch.

Across the street from the headquarters campus of Chick-fil-A is an unmarked industrial building. Deceptively ordinary on the outside, inside lies an innovation paradise with enough space to prototype full-scale restaurants. Spread throughout the spacious warehouse are different rooms dedicated to defining problems and learning different ideation techniques.

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