Changing culture at French insurer BNP Paribas Cardif

H-lauret_HD“We’re totally focused on the culture side of innovation,” says Héloïse Lauret, Head of Innovation at BNP Paribas Cardif, the insurance subsidiary of the €38 billion French bank. Departments such as marketing, technology, and digital are all responsible for innovating within their own domains, so the mission of Lauret’s four-person team is to promote “new ways of working that are more agile, more collaborative, more creative.”

These are the three major culture-change initiatives she has launched since taking on the role in 2011.

1. Innovation Awards. “Every year, we collect all the innovative and creative projects that have been led by all of our teams throughout the world. That is almost 10,000 employees in 37 countries. It’s the one time of the year when our employees everywhere can discuss what they’ve been doing that they’re proud of, and where they can learn about what has been done in fields other of their own. It’s not just marketers talking to other marketers. Someone working in the legal field might not know what people in corporate social responsibility are doing.”

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