Marriott CEO on Innovation: ‘Don’t Try to Failure-Proof New Ideas’

CEO box

This interview is from our CEOs on Innovation report, in the Fall 2017 issue of Innovation Leader magazine.
Arne Sorensen became CEO of Marriott International in 2012—the company’s first leader from outside of the Marriott family. In 2016, Marriott acquired rival Starwood Hotels and Resorts for $13 billion, creating the world’s biggest lodging company.

The comments below are excerpted from a conversation Sorensen had with Innovation Leader members at a June 2017 event at the company’s headquarters in Bethesda, Md.

Integrate, Don’t Separate I think in years past, we didn’t necessarily use the word “innovation.” We used a sort of skunkworks team, a strategic planning team, or some group of folks who came out of consultancies. We’d say, “We want you to go off and come up with the brilliant ideas that are going to take us to a promised land in the future.”

... continued ...

Gated Message – NO TRIAL (pre-Abacus launch)

Innovation Leader
Want to read the rest? Join Innovation Leader!
Are you responsible for creating new growth in a large organization? We've got you covered. IL members get full access to our research, articles, case studies, live events, webcasts & conference calls, downloadable resources and more. Become a member »

Case Studies, Articles
Members-only online access to articles, case studies, best practices, video tutorials, more.
Exclusive reports on topics including metrics, benchmarking, labs, compensation, and more.
Member discounts to our one-of-a-kind, loved-by-participants live learning events.
Dozens of downloadable checklists, innovation frameworks, spreadsheets, and dashboards.
Learn More & Become a Member