Our 2018 New York Field Study brought more than 70 executives to Manhattan and Brooklyn, stopping at the offices of Dow Jones, Nasdaq, and Johnson & Johnson’s JLABS. Here are a just a few of the photos.
When Cadillac relocated its global headquarters from Detroit to New York City in 2015, it wasn’t just a change of scenery for the luxury vehicle maker, a division of General Motors. The company was looking to get consumers to reevaluate the brand. Hear from Nathan Tan, Associate Director of Brand Partnerships and Experiences at Global Cadillac, about the creation of Cadillac House, and see photos from inside the space.