Why Burt’s Bees is Lending Market Knowledge to Natural Products Startups

Burt's Bees Mural

The exterior of Burt’s Bees’ headquarters in Durham, NC. Every year, participants in the Natural Launchpad visit the HQ for the Durham CEO Exchange.

Kelsey Alpaio, Assistant Editor

When it comes to startups and big companies working together, finding the right partner can be a bit like hitchhiking. The startup waits patiently along the side of the road, hoping a big corporation will pull over its 18-wheeler and pick them up. But hitchhiking isn’t always the safest option. And riders and drivers don’t always find common ground.

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