How Bayer is Cultivating an Ecosystem of Consumer Health Startups

Bayer AG's G4A Accelerator's 2017 cohort poses for a photo during its kickoff event. While G4A's Accelerator and Dealmaker programs are based in Berlin, Bayer brought an online-based G4A Generator competition to the United States in 2018.

Bayer AG’s G4A Accelerator’s 2017 cohort poses for a photo during its kickoff event. While G4A’s Accelerator and Dealmaker programs are based in Berlin, Bayer brought an online-based G4A Generator competition to the United States in 2018.

By Pamela Bump, Staff Writer

More than a century after it formulated, patented, and branded Aspirin, $51 billion Bayer AG is still best-known for that stalwart of the household medicine cabinet. But Bayer, headquartered in Leverkusen, Germany, owns a range of other healthcare-related brands, including Dr. Scholls, Alka Seltzer, Claritin, and Coppertone. And the 150-year old business is now in the midst of acquiring Monsanto, the St. Louis-based agriculture corporation which owns widely-used farming products like Roundup pest repellents, Fontanelle Hybrids, and Kruger Seeds.

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