Atlanta Deep Dive: Winning at Innovation

December 3, 2020

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Winning at Innovation: Putting in Place the Internal & External Networks, Metrics, Support & Governance You Need to Succeed

If your organization’s goal is to move beyond “innovation theater,” or to reinvigorate a long-standing R&D group, this event is designed to help move you forward quickly with input from peers in a wide range of industries. We’ll explore what actually drives concrete results. How to set up metrics and governance that support (rather than stifle) innovation.

We’ll also share best practices on creating networks of champions internally, and external partnerships with startups, inventors, and academia. Join us in Atlanta for an event that will enable you to learn from seasoned companies, and help you create the systems and relationships you need to win at innovation over the short, medium, and long term.


What to expect

Innovation Leader's Deep Dive events bring together 50+ innovation professionals for one day to focus in on a single theme. These events are designed just for corporate innovators – no consultants, no software vendors, no sales pitches. Be prepared for lots of interactive sessions, peer-driven learning, and tactics you can bring home and put to use immediately.

Interactive Session

Real conversations, actual learning

Infused with peer-driven learning, skill-building, and interactive activities, our off-the-record sessions are for attendees' ears only. No slides, no panels, no fluff...just real conversations with your peers from the world's most successful companies.

Site Visits

The Deep Dive will take place at Porsche, with a pre-event activity at Airbus Aerial.

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Airbus Aerial

Join us at an exclusive pre-event activity at Airbus Aerial. Hear from Jesse Kallman, President of the North American division of Airbus Aerial and experience some hands-on demos of their drone equipment.

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Porsche will be hosting us for the Deep Dive. Check back for more details on the site visit.

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Hotel and Travel Information

Hotel: As most corporations have loyalty and reward programs for specific hotel chains, we have not reserved a room block for this event. Our recommended hotels are listed below:

Arrival & Departure: If you are flying in for the Atlanta Deep Dive, we recommend arriving early afternoon on December 2nd, as we have an optional pre-event visits to Airbus, Intelligence. The program will begin early the following day. The program will end in the early evening on December 3rd.

Questions: If you have additional questions, please do not hesitate to contact Elana Wilner at

Event FAQs

Who comes to this event?

Space is limited to corporate innovation, strategy and R&D professionals. That’s everyone from Chief Innovation Officers and VPs of Innovation, to Directors of Innovation and R&D Managers. If you’re responsible for new products or services inside your company, you’re probably the right fit.

Will vendors be there pitching me?

No. This is a pitch-free zone. Aside from our Innovation Leader partners, we do not admit consultants, advisors, software firms, or others who might try to pitch you something. This is a safe environment.

Will you bore me with PowerPoints?

No. This is a presentation-free zone. No PowerPoints or presentations of any kind.

How will I get to the airport at the end of the event?

Porsche is just a quick 5 minute drive to the Hartsfield-Jackson Atlanta International Airport. We will help coordinate transportation to the airport at the end of the event.

Can I get gluten-free or special meals?

Yes! Never hesitate to reach out to event team with your dietary requirements, The sooner the better though ... the deadline is two weeks before the event so we can arrange with our caterer(s).

Will you recommend hotels nearby?

Our recommended hotels are listed in the travel section. As most corporations have loyalty and reward programs for specific hotel chains, we have not reserved a room block for this event. .

Is there a dress code?

Business casual, with the emphasis on casual.

Will the media be there?

No. All our sessions are confidential and off-the-record.

Will I have to sign an NDA?

Maybe. Depending on the site. However, this site does not require it.

Can I get a refund?

Event ticket purchases are final. However, you may substitute or transfer your registration to a colleague no later than 10 days before the start of an event. After this deadline, you will not be able to transfer your registration or receive a refund. Please request your transfer by emailing

What is the code of conduct at your events?

We are dedicated to creating a professional, safe, welcoming, and harassment-free environment for all our attendees. Please see our complete code of conduct here.

What about the spread of COVID-19?

We're working to keep all our event attendees healthy, here's how.

What is Innovation Leader?

If you’re working to make change happen inside a large organization, Innovation Leader was created especially for you.

We create downloadable templates and tools; report on what the world’s best companies are doing; and convene your peers to share best practices, in conference calls, webcasts, and at live events. Everything we do is geared to helping you deliver impact in your organization, whether you work in strategy, R&D, new ventures, design, technology, or innovation.

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