At MetLife, supporting innovation while avoiding the ‘danger zone’

By Steven Melendez, Contributing Writer

Geyer_John_WDefining a clear mission is essential for innovation teams, and John Geyer, Chief Innovation Officer at $71 billion insurer MetLife, can clearly explain what his is.

“We think of ourselves as catalysts who work with the businesses around the world and help them think more creatively and help them deliver unique solutions to both the customers, business partners, and associates within the company,” says Geyer. “Unlike other [companies’] innovation functions that are more like R&D labs, we are not the innovators.”

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