Advice on opening up to innovation from GE’s chief marketing officer

beth_comstock_hi_0We caught up with Beth Comstock, Senior Vice President and Chief Marketing Officer at General Electric, to get her advice on how established companies that have traditionally done innovation internally can open up. This was an exclusive conversation with Innovation Leader; an edited transcript is below. In addition to her role at GE, Comstock is on the boards of Nike and Quirky, a product development site. We’ve previously posted audio and highlights from a talk Comstock gave at Harvard Business School.


Q. GE is an enormous company, with a 100+ year history of developing technologies and building new businesses. How do you think about the need to innovate in 2014?

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