Why Adobe gives employees a red box with $1,000 inside
By Patricia Riedman Yeager
A year ago, Adobe Systems surprised 60 of its employees at an innovation workshop with a red box. It contained a $1,000 prepaid credit card to spend working on an idea for Adobe, a $4 billion software company headquartered in San Jose, California. No questions asked.
Called Kickbox, the innovation effort evolved out “a desire to lower the input threshold,” says Mark Randall, Chief Strategist and VP of Creativity at Adobe. Randall is a former entrepreneur who oversees Kickbox; he sold his most recent startup, a video software company called Serious Magic, to Adobe in 2006. “It’s about doing more experiments faster for less money,” Randall says. “We weren’t failing enough and we weren’t driving enough divergent, wild things. Managing the innovation became the bottleneck.”... continued ...